Title: Sr Manager, Advertising Traffic

Location: New York, NY, US, 10036

45606

Sales

New York

Full-Time

Fully Remote

Overview

Paramount is seeking a highly organized, results-focused Senior Manager, Advertising Traffic to support the end-to-end execution of promotional advertising campaigns across Paramount’s ecosystem. This role plays a critical part in ensuring campaigns are properly trafficked, optimized, and delivered on time, while partnering closely with cross-functional teams to meet brand, content, and audience objectives.

The Senior Manager will lead day-to-day campaign operations, oversee workflow execution, and manage a team of campaign managers. This role requires deep expertise in advertising operations, strong project and stakeholder management skills, and the ability to balance operational rigor with flexibility in a dynamic environment.

This role reports to the Vice President, Advertising Traffic, Paramount Advertising and is remote.

Responsibilities include but not limited to

• Partner closely with Marketing, Content, Product, Creative, Analytics, and Strategy teams to ensure promotional campaigns are executed precisely and efficiently.

• Serve as a primary operational point of contact for promotional ad traffic, aligning stakeholders on timelines, requirements, and deliverables.

• Coordinate with internal and external partners to address issues, manage workflows, and ensure campaign readiness across platforms.

• Collaborate with Marketing and Analytics teams to activate defined target audiences for promotional campaigns across platforms.

• Support the implementation of audience strategies by ensuring targeting is executed correctly and consistently across markets.

• Monitor audience performance and partner with analytics teams to surface insights and optimization opportunities.

• Translate campaign priorities and marketing objectives into executable operational plans.

• Support promotional advertising strategies by managing campaign setup, timelines, and execution details across platforms and regions.

• Ensure campaigns adhere to platform requirements, creative specifications, and regional considerations.

• Oversee campaign setup and execution from trafficking through launch, including targeting, creative rotation, scheduling, and delivery validation.

• Maintain and enhance operational workflows, documentation, and QA processes to improve efficiency and reduce errors.

• Troubleshoot and address campaign delivery issues, escalating risks and blockers as needed.

• Track campaign delivery and performance against established KPIs and benchmarks.

• Partner with Analytics and Reporting teams to review dashboards, delivery reports, and performance trends.

• Use data to inform optimizations, identify recurring issues, and improve future executions.

• Prepare and share performance updates with internal partners and leadership.

• Manage and mentor a team of advertising traffic and campaign management professionals. Assigning work, prioritizing tasks, and ensuring balanced workloads across the team.

• Provide ongoing coaching, performance feedback, and development support.

• Foster a collaborative, accountable team culture focused on execution excellence and continuous improvement.

• Identify process gaps or inefficiencies and recommend improvements to tools, workflows, and documentation.

• Stay informed on ad tech trends, platform updates, and evolving best practices in promotional advertising operations.

• Support testing and adoption of new tools or approaches that improve campaign execution and operational scalability.

Basic Qualifications

• 6+ years of experience in advertising operations, ad traffic, or promotional campaign management within media, entertainment, or digital advertising environments.

• Experience supporting cross-platform and multi-market campaigns.

• Demonstrated experience managing or mentoring teams.

• Strong collaborator able to navigate matrixed organizations and work successfully with diverse stakeholders.

• Ability to connect campaign objectives to executional details.

• Experience using performance metrics, KPIs, and dashboards to monitor delivery and guide optimizations.

• Proven ability to manage multiple concurrent campaigns, deadlines, and priorities across stakeholders and time zones.

• Clear, confident verbal and written communication skills.

• Comfortable presenting status updates, insights, and recommendations to internal partners and leaders.

• Solid working knowledge of ad-serving platforms such as Google Ad Manager (GAM/DFP) and FreeWheel.

• Knowledge of digital ad tech ecosystems and creative trafficking workflows.

• Ability to partner successfully with technical and product teams to address operational challenges.

Additional Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.

• Advanced proficiency in Microsoft Excel (pivot tables, formulas, VLOOKUP/XLOOKUP).

• Experience with programmatic advertising and third-party ad technologies (DCM, Celtra, Clipcentric, etc.

• Knowledge of rich media, video formats, HTML5, and basic web composition.

• Working knowledge of HTML, CSS, and JavaScript a plus.

• Experience with CMS platforms and Salesforce strongly preferred.

• Proficient organizational skills with the ability to manage complex workflows and competing priorities.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

What We Offer:

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.